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Social Media Marketing
International Edition
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International Edition
Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Frameworks for Promotion and Communication
Integrating Online and Offline, Customer Engagement and Digital Technologies
A Fuzzy Grassroots Ontology for Online Reputation Management
Politics and Power in the Social Media Era
Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Positioning and Social Networking in Online Markets
How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly
Planning, Optimizing and Integrating Online Marketing
World Network Marketing
Comment parfaire le e-commerce et proposer une experience client
Digital Transformation - The Only Choice for Business to Survive, Smash, and Conquer